Wellington on Plate 2024
Intro
Star Group entered more than 20 venues into Visa Wellington On a Plate's Burger Wellington festival, with each venue creating a unique burger for the 2024 theme, Play With Your Food. I created a suite of social media animations that brought each burger identity to life while maintaining consistency across the wider campaign.
Year
/
2024
Agency
/
Stargroup
Industry
/
Hospitality
The Challenge:
The challenge wasn't creating one animation. It was: - 20+ venues - 20+ different burger concepts - Different visual identities - Tight campaign deadlines - Maintaining consistency across the campaign
The Idea:
Each animation was tailored to the individual burger concept while following a consistent motion language that tied the campaign together across Star Group's venues. The aim was to create engaging social content that celebrated the creativity of each burger while remaining recognisable as part of the wider Burger Wellington campaign.
The Outcome:
Produced motion assets for 20+ Burger Wellington campaign entries.
Developed a consistent animation style across multiple venues and burger concepts.
Created engaging social content that supported Star Group's participation in Visa Wellington On a Plate 2024.
Deliverables:
Motion Design
Branding
